Boost Showroom Traffic, Website Traffic and Sales Growth now...
Because
that which
is measured gets managed, and that which gets managed, improves...
Measure your
showroom traffic
...You've invested all that money and effort in marketing and advertising. But then what?
How busy really is/are your showroom/s?
How many names, phone numbers, email addresses and sales should you be capturing into your sales system?
Does everone really get their details entered? Or only those with a high probability of buying, to make the conversion rates 'look better'?
Did that promotion work?
...There has never been a more important time for you to know the answers to these questions.
... Because there are many dealers who, throughout this 'down-turn' have continued to thrive - and they've done it 'by the numbers' - by measuring and managing their key performance indicators daily.
...And now you can join them, the increasing numbers of dealers, groups and manufacturers turning to our dealer mailing services and automated dealership/showroom activity and sales efficiency monitoring solutions...
Since 2004, we've been quietly providing automated Customer-Counting and sales process monitoring services to manufacturers and dealers..
How automated showroom traffic tracking works...
Sensors, which count the number of people entering a showroom or area every 15 minutes, send their data via mobile phone network into your password protected website so either you or we can analyse the results.
Reinforce your mystery shopping programme...
...Mystery shopping is an excellent place to start, but
unless you have
massive resources, it's unlikely to provide the 'always on' impact you
need - and that's of limited use in managing the day to day realities
of running more than one site.
- That being said we'll be delighted to 'mystery shop' your business for you and produce a detailed report so you can learn, from a customer's perspective, how it feels to visit your dealership, when you're not around.
Put your existing measures in context...
...You've doubtless got a range of sales opportunity
reporting that you
already receive.
However, you're probably relying on somebody at some stage to input the raw information you see from their manual records, or their memory ..!
Isn't it time you had a completely unbiased picture of the 'busy-ness' of your dealership/s?
Now you'll know whether the volume of opportunities being captured into your systems reflects the real showroom activity, focus, and professionalism from your team that your brand demands.
... Because you can't be everywhere - all the time!
Review conversion rates based on real activity...
Whatever you're targeting your sales teams to achieve
- Prospect
data capture... test drives... call-backs... sales - can now be based
on measured fact.
Real information - ready to use...
Each week or month, your results can be emailed to
your desk in handy,
summarized format, ready for you to use.
Because we can take care of the analysis for you.
Learn from your marketing...
At last the sales and marketing processes can each be
looked at
separately and you can remove the bulk of subjectivity from
your sales & marketing review meetings.
Compare your dealerships...
Manufacturer and dealer group managers can now compare
each
dealership or outlet against its own 'personal best' scores and against
the others in the network to help ensure each team remains tightly
focused on improving their key measures.
Measurement without interruption...
No need to ask dealers to do anything they're not
already doing.
Because once a discreet sensor is fitted, it silently counts and
reports the number of people entering and leaving the premises.
True marketing accountability...
Now advertising activities can become truly accountable
for both the
quantity and quality of customer opportunities presented to your sales
people.
Plus, by benchmarking your dealers, we can help you understand if it's just a particular dealership that suffered due to the weather, the cup final, the budget etc over a particular period, or whether the same phenomenon hit your other dealers just as hard.
Pennies per day...
Because, following set-up, your web based data is
available for pennies
per dealership per day, subject to your particular analysis and
reporting requirements.
And I'm sure you will agree that this cost, when compared to the size of the costs it helps you manage, is a tiny price to pay for replacing 'gut feel' with 'hard facts'.
Call us now...
Call us now on 01291 623355 and let's get started.