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Showroom traffic measurement
- Get reports emailed to your
desk and know your real sales conversion.
You've invested all that money and effort in marketing.
But then what?
How busy
really is
each outlet?
How many names, phone numbers, email addresses and sales
should
we be capturing?
Did that promotion work?
At last there's a completely objective way to monitor
dealership/showroom activity and conversion.
Proven with leading motor manufacturers/networks. Now you can get automated Customer-Counting and Conversion
Monitoring solution with 'In-built' benchmarking to
compare your outlets' marketing and sales efficiency.
If it's measured, it can
be managed
Sensors, which count the number of
people entering a
showroom or area every 15 minutes,
send their data via mobile phone network into our server
so we can analyse the results for you.
And, following set-up, the cost can
be from under £40 to
around £90 per month per
dealership, depending on your reporting requirements.
Mystery shopping is an
excellent place to start, but unless you have massive
resources, it's unlikely to provide the 'always on'
impact you need - and that's of limited use in managing
the day to day realities of running more than one site.
Put your existing measures in context
You've doubtless got a range of sales opportunity
reporting
that you already receive. Although however you
get it, you're probably relying on somebody at some
stage to input the raw information you see.
Isn't it time you had a completely unbiased picture
of the 'busy-ness' of your dealerships?
This way you'll know whether the volume of
opportunities being captured into your systems reflects
the real showroom activity and true focus,
and professionalism you expect from your team.
Because you can't be everywhere - all the time!
Review conversion rates
based on real activity
Whatever you're targeting your sales teams to achieve
- Prospect data capture... test drives... call-backs...
sales - can now be based on reality, rather than an
estimate or wish.
Real information - ready
to use
Each week or month, your results are emailed to your
desk in handy, summarized format, ready for you to use.
There's no need for you to 'drown in numbers' - we take
care of the analysis for you.
Learn from your marketing
At last the sales and
marketing processes can each be looked at separately
and you can remove the bulk of subjectivity forever
from your sales & marketing review meetings.
Compare your dealerships
Manufacturer and dealer
group managers can now compare each dealership or outlet
against its own 'personal best' scores and against the
others in the network to help ensure each team remains
tightly focused on improving their key measures.
And now advertising activities are truly
accountable for both the quantity and quality of
customer opportunities presented to your sales teams.
Plus, by benchmarking your dealers, we can help you
understand if it's just a particular dealership that
suffered due to the weather, the cup final, the budget
etc over aparticular period, or whether the same
phenomenon hit other dealers just as hard.
Please call us for more details and a no obligation
presentation 01291 623355 .
Performance
Bonus Limited
Stewart House, The Back
Chepstow, Monmouthshire
United Kingdom
NP16 5HH.
Tel: (44) 01291 623355
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call: 01291 623355
